The Tobacco, Vaping and Cannabis Program is an Alberta Health Services (AHS) provincial program. Our work focuses on preventing the use of commercial tobacco and vaping products, reducing the harms of cannabis and tobacco, and helping people who use these products stop when they are ready. Rescue Agency Benefit, LLC (Rescue Agency) is a US-based organization that helps government agencies and nonprofits create content and campaigns that drive health behavior change. The Tobacco, Vaping and Cannabis Program entered into a licensing agreement with Rescue Agency to adapt the Behind the Haze website for Alberta youth. Behind the Haze Alberta is part of a broader strategy to provide important health information related to tobacco and vaping.


Last Modified: September 12, 2023

This website (“Site”) is operated by Rescue Agency Public Benefit, LLC ("us," "we," “Rescue Agency,” or "our") to you (“you,” “your,” or “user”) on behalf of Alberta Health Services (AHS). By using the Site, you, the user agree to the following terms and conditions (the "Terms”). If you do not agree to all of the Terms and Conditions, please discontinue your use of the Site immediately.

We may change the Terms from time to time at our sole discretion. If we make changes, we will revise the date at the top of the Terms. We encourage you to review the Terms whenever you interact with us to stay informed about our information practices and the choices available to you. By continuing to access and use the Site after we change these Terms, you agree to the changed Terms.

This Site Does Not Provide Professional Medical Advice

By using this Site, you acknowledge that you understand and agree that the information contained in or provided is intended for general understanding only and that the information within is not intended to be a substitute for professional medical advice. Always seek the advice of your physician, nurse or other qualified health care provider for answers to any questions you may have regarding a medical condition. Nothing contained in the Site is intended to be or is to be used for medical advice, diagnosis or treatment.

Information Collection and Use

We respect your privacy and confidentiality. The purpose of these Terms of Use (“Terms”) is to explain the types of information we are collecting from you when you access and use the Site.

Personally Identifiable Information

Rescue Agency and AHS will not collect any personally identifiable information from you when you visit the Behind the Haze Alberta website.

Non-Personally Identifiable Information Collected Automatically or Aggregated

Non-Personally Identifiable Information (information that does not identify you) may be collected when you visit our Site. This information may be collected automatically or aggregated. For example, we will use Google Analytics to collect the number of site or page visits. AHS and Rescue Agency use this type of aggregated information to determine which pages of the Site are accessed regularly to evaluate if the information is being used by visitors and to help us make improvements to the Site. By using the Site, you agree to the collection, use, storage, and transfer Non-Personally Identifiable Information.

Use of Cookies

We use cookies and similar tracking technologies to track the activity on our Site and hold certain information. We may combine data to improve the quality of the Site such as content that is most frequently viewed, to capture login information and other uses.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site. You can learn more about cookies and how they work at www.allaboutcookies.org


We may use third-party Site Providers to monitor and analyze the use of our Site that include but are not limited to Google Analytics. This is a web analytics Site. You can visit their Privacy Policy page for more details and information to disable Google Analytics at https://policies.google.com/technologies/partner-sites We may also use cookies, pixels, beacons, or other web tracking technologies to collect and track information to improve and analyze our Site such as viewing of content, social media traffic, etc. We may also participate in advertising using similar technology which means you may see advertising for the Site across other websites or social media.

Links To Other Sites

Our Site may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites.


To use this Site you must be:

  • at least thirteen (13) years of age to use this Site; and
  • a resident of Canada.

If you are a parent or guardian of a child under the age of 18, you are responsible for your child’s use of the Site in accordance with these Terms.

Users of this site (and their parents or guardians on their child’s behalf) must also agree to the following:

Intellectual Property Rights

This Site and the content are protected by copyright, trademark and other proprietary rights of AHS, Rescue Agency or third parties. Except as expressly permitted in these Terms, no portion of the Site or the content, including without limitation trademarks, trade names and logos, may be reproduced in any form, or by any means, without prior written permission from us or the applicable third party. Any unauthorized downloading, redistribution, retransmission, copying, modification, or commercial use of the content may be a violation of federal or other law and could result in legal action. Subject to the preceding paragraph, AHS and Rescue Agency grant to you a limited license to display, print and use the content of this Site solely for your personal, non-commercial use. Such license is revocable by AHS at any time at the sole option of AHS. In consideration of this limited license, you shall ensure that all copyright, trade-mark and other proprietary notices are retained on any copy of the Site materials in the same form and manner as on the original.

Currency and Accuracy of Information

AHS and Rescue Agency has used reasonable efforts to ensure the information provided on this Site is accurate when posted. However, AHS does not make any representation or warranty of any kind as to the quality, accuracy, currency, or completeness of the content on this Site. The views or opinions expressed in the Content on this Site do not necessarily reflect those views or opinions of AHS. AHS does not endorse or recommend any products, services, techniques or procedures mentioned on this Site.



Indemnification And Hold Harmless

To the extent permitted by applicable laws, you agree to indemnify and hold harmless AHS and Rescue Agency and each of our respective affiliates, employees, officers, members, contractors and licensors (collectively the “Representatives”) from all third party claims arising out of or related to including but not limited to your use of, or your inability to use, the Site or the information contained therein or any other website(s) to which the Site is linked.

Limitation Of Liability

In no event shall AHS , Rescue Agency or their Representatives be liable for any indirect, incidental, special, consequential or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, good-will, or other intangible losses, resulting from (a) your access to or use of or inability to access or use the Site; (b) any conduct or content of any third party on the site, including without limitation, any defamatory, offensive or illegal conduct of other users or third parties; or (c) unauthorized access, use or alteration of your transmissions or content even if we have been advised of the possibility of such damages. You specifically acknowledge and agree that we are not liable for any defamatory, offensive, or illegal conduct of any user. If you are dissatisfied with any aspect of the Site, or with any of the Terms, your sole and exclusive remedy is to discontinue using the Site. In no event shall our aggregate liability for all claims relating to the Site exceed $75.00.

Governing Law

This Policy and Terms is governed by the laws of the State of California, U.S.A and the Province of Alberta, Canada.


These Terms represent the entire agreement between every user and AHS and Rescue Agency regarding use of the Site and its content. In the event a court of competent jurisdiction finds any provision of the Terms to be unenforceable, the remainder of the provisions shall be unaffected and continue in full force and effect. The failure of AHS or Rescue Agency to enforce strict performance of any provision of the Terms shall not be construed as a waiver of any such provision or right. You agree that your use of the Site shall not violate any applicable local, national, or international law, including but not limited to any regulations having the force of law. If you violate any of the Terms, your limited license to use the content will automatically terminate. You must immediately cease your use of the Site and destroy any copies of the content or any portion thereof. Questions or comments regarding the Terms of Use, information collection or other information about this website, please email us at tru@ahs.ca


The Tobacco, Vaping and Cannabis Program can be contacted at tru@ahs.ca